About us
We’re a team of producers and cinematographers based in Northern California, creating video content designed for how people actually watch today — on social media. Our team has filmed globally, worked with household-name brands, and produced highly rated television shows. We bring that level of storytelling and production experience into social-first video. We lead with heavy pre-production. That means clear messaging, a defined audience, and a plan for how each video will be used before we ever hit record. By the time we’re on set, everyone knows the goal, the hook, and the outcome. The result is content that’s intentional, efficient, and built to perform — whether it’s a 30-second Reel, a 90-second brand story, or a full social content system. If you’re tired of guessing with video and ready for a smarter, more strategic approach, we’re here to help.
The Production Team
Sean Giffin
Sean Giffin is a creative producer and storyteller with a talent for shaping ideas into compelling visual narratives. With extensive experience across film, television, and branded content, Sean blends writing, concept development, and creative vision to craft stories that resonate and engage audiences.
He’s guided projects from initial idea to final delivery, ensuring every frame supports the narrative and the brand’s goals. His expertise in story structure, pacing, and audience engagement makes him a key creative driver behind SocialCut Co’s social-first and cinematic productions.
Sean thrives on collaboration, turning client goals into memorable content that feels authentic and intentional. Whether developing scripts, designing creative concepts, or directing the narrative flow of a shoot, Sean brings clarity, imagination, and strategic thinking to every project.
Heath Orchard
Heath Orchard is an accomplished cinematographer, producer, and visual storyteller with extensive experience in both branded content and television production. His work spans digital campaigns, commercial showcases, and highly rated television series, demonstrating a unique ability to balance cinematic craft with engaging narrative.
Heath has collaborated on projects for well‑known brands and cultural institutions, creating visuals that are both polished and strategically designed to connect with audiences across platforms.
In television, Heath has served as director of photography and producer on numerous series and specials, contributing to projects that require both creative vision and professional execution.
Known for his thoughtful approach to visual storytelling, technical expertise, and collaborative mindset, Heath brings a seasoned eye and creative precision to every project, whether shooting on location or in studio.
Brian K. Gillman
Brian K. Gillman leads the marketing and sales strategy behind SocialCut Co’s content approach, bringing a deep understanding of how media directly influences buying decisions. With a background built on thousands of real-world transactions and audience-driven media, Brian knows what actually converts — not just what looks good on camera.
Through building Golf Car Living into a dominant, YouTube-first media brand, he developed a real-time grasp of storytelling, trust, and community-driven sales. His experience bridging content, data, and consumer behavior ensures SocialCut Co’s work functions as a strategic sales asset, not just high-end production.